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Hello, This is Dino Rachiele, founder and owner of Rachiele, LLC. I began in this industry back in 1977 as a professional kitchen and bath designer. My studies were in ergonomics. I became frustrated with the poorly designed sinks on the market and began designing sinks that made sense. Sinks with rear corner drains, apron sinks that could be installed in existing cabinetry, etc. I was awarded 6 patents on my designs. I began manufacturing sinks in early 1999, selling to kitchen dealers, retail plumbing showrooms and a couple of online companies. In 2008 I became frustrated with the orders coming from dealers for sinks that I was certain the end users would not like. I was also concerned with the customer service offered by these dealers. So, in January of 2008 we contacted all 164 dealers and told them we would no longer be selling through them and would be selling direct to the public at the same prices we were selling to them. They all understood (thankfully). Since then, we have been offering factory direct pricing to the public with personalized customer service. I speak to each customer, make sure they are getting the appropriate product and am available evenings and weekends for phone calls. My cell phone number is written on every page of our site. Now, I feel much better about things, knowing that my customers are well satisfied with both product and service. By the way, I pack every single sink that leaves here. I want my eyes to be the last ones on your sink. I also want to make sure your sink is packaged as perfectly as possible. Thank you for considering us. January 23, 2012 Some current news... We are a small family owned company. It appears to me that a large corporate sink manufacturer is stepping on our patented sink. I wrote a very non threatening letter to the company directly, without my patent attorney as I wanted a friendly discussion. My letter was ignored for quite some time... until today. I received a letter from their "high powered" attorney firm indicated they felt they were not infringing on my patents. I will lay all of the facts out online at a later date. I will let you all decide what you think. Looks like the big guys liked my ideas. For that I am grateful. It is sad, however, that a mega company can wield their attorneys like a sword and squash the little guy without blinking an eye. What ever happened to doing business the old fashioned way? I would rather be approachable than wealthy any day. Some of the Rachiele family:
Dino Rachiele
CEO, Founder
(My bio) Imagine working at a job where there are virtually no customer complaints. The biggest stress I have is on the rare occasion when UPS damages a sink. I can remember working elsewhere when an incoming phone call had a 50/50 chance of being a problem. What a joyful place to work this is!
Lisa and me on a recent trip to Las Vegas.
RACHIELE - Manufacturer of custom sinks
Lisa, my beautiful Princess and the love of my life - she handles all the shipping paperwork, all of the credit card charges and she keeps us all on our toes! In case you might have thought I was organized, I am not. Lisa keeps me organized!
Trish Long, Bookkeeping and a lot of other things too long to list! I am so lucky to have her on our team. She is not only wonderful, but one of the most loyal employees I have ever had. She works with Rachiele and Luxury Home Products. She is responsible for most of the web work on Luxury Home Products.
This is the cozy location where you can visit us in Apopka, FL. All of the finishing and packaging is done here. In June of 2011, we were awarded the Beautification Award for the City of Apopka for all of the work we did on the exterior of our building and the landscaping.
I do have to mention that music is my passion, and just a few years ago I
was able to do something I had dreamed of for years. I put a rock and roll
band together and we played out professionally for a couple of years. The
dream was complete when we were invited to the very exclusive Full Sail
University's Recording Studio for an audio and video recording of our band.
The Full Sail recording is by invitation only. Full Sail is a very
exclusive school where graduates have worked with Beyonce, Mariah Carey,
Justin Timberlake, Gloria Estefan, Usher, Rihanna and more. Here is a still
shot of that event three years ago. (I am the one with the beard on the far
right) For those of you who still rock, yes that is a Les Paul, and oh yes,
Marshall amps.
This photo of my granddaughter that lives in S.Carolina was taken in June of 2010
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Read an article written about us on the Copper Development Association's web site Hello Friends, this is Dino speaking. Another passion of mine is music. I am a musician. I inherited great genes! My father was a concert pianist from the age of 4. He had a radio show in Pittsburgh, played for the president of the United States and still plays - but not as often as we would all like. I happen to have recently formed a rock and roll band. We try to get together once a week. There are seven of us. Once we get a bit better, I will post a video. I have several passions in my life, one of them is cooking. Cooking
seems to be a Rachiele/Tucci thing. My mother is a Tucci. I think my
passion regarding ergonomic sinks stems from my love of cooking. Most of
the sinks on the market are totally frustrating to work in if you really
love to cook. |
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74 West 2nd Street Apopka, Florida 32703 1-800-881-9044 (321-775-5844) Fax: 1-407-386-3434 E-Mail |
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