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Pricing on our
custom copper and stainless steel sinks.
True factory direct pricing: 1/2 of retail
Our pricing structure changed in January of
2009. Up until that point, we sold our product exclusively through a
luxury dealer
network of over 140 dealers throughout the US and Canada. I became
frustrated with the quality of the customer service provided by the vast
majority of the dealers.
They did not sufficiently train their sales staff about the ergonomic
advantages of our sinks. Our sinks were sold based on how gorgeous they
looked and on the high quality of product and construction. The most
important value of a Rachiele sink is the ergonomics; rear corner drains,
single bowl sinks, shallower bowls, etc. This message was not getting out to
the consumer and we were receiving orders for sinks with designs that I was
certain the consumer would not like, such as; center drains, rear center
drains, double bowl sinks, and the like. I decided to change my business
model and sell direct to the public. That way, we would be assured our
customers would be receiving the quality care we feel our customers deserve.
That change in policy affected our price structure. We had a price book with suggested retail and dealer net cost. Retail was double the price of dealer net cost. That pricing structure allowed for generous profit margins to the dealers so they could offer exceptional customer service. (Sadly, the exceptional customer service was missing) Our customers were not getting a good value for their hard earned money!
This is a screen shot taken on September 2, 2010. This is an online dealer that also displayed our products in New York. They used to sell our products and have not yet removed them from their site. As you can see, the prices are just about double our current prices. You can click on the image to read the pricing and details.
We are now offering our products direct to the public, therefore there is no need for the retail pricing. We are offering our products to you at dealer net cost - 1/2 of retail. When you see a sink offered on our site for $2000, it would have sold for $4000 prior to January 2009.
Below you will find general price ranges for our custom sinks. About 80% of our sinks will fall in the following price ranges. The price ranges below are factory direct wholesale prices. We sell direct to the public at these wholesale prices. From 1999 to 2009, our sinks sold for double the price you see below (through a network of displaying dealers) You can now purchase direct from our factory at the same price dealers were paying.
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Copper Sinks (Used to retail from $2600 to $6500) |
Stainless Sinks (Used to retail from $2400 to $6000) |
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Our current pricing is 50% less than what you would have paid in 2008 |
Our current pricing is 50% less than what you would have paid in 2008 |
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Under- Mount $1584 to $2400 ---Factory direct |
Under- Mount $1425 to $1758 ---Factory direct |
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Bar or Prep Sinks $1195 to $2500 ---Factory direct |
Bar or Prep Sinks $1425 ---Factory direct |
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Self Rimming Sinks $1700 to $2600 ---Factory direct |
Self Rimming Sinks $2200 to $2800 ---Factory direct |
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Apron Front Sinks: $2000 to $3500 ---Factory direct |
Apron Front Sinks: $2800 to $3500 ---Factory direct |
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Lavatory sinks rectangle $1295 ---Factory direct |
Lavatory sinks - Pricing varies quite a bit |
I hope you will find our customer service to be exceptional.
If you would like to look at just a few items that are priced on our site
(you can order online),
you can visit the
" Sale "
page
or the "Clearance"
page. To see a comparison between our copper sinks and others on the market,
click
here.
The money trail... If you are looking at
imported sinks, read on... Imported sink (China, India, Mexico) - the
likely money trail Foreign costs and profit
$$ (Very little cost of material and labor, but profits are as high as 100%) IMPORTED PRICES EXPOSED: The following is an actual email that I received
from a copper products manufacturer in India (on Feb 8, 2011).
Shipping costs to USA
$ (approximately 5% of the retail price of the sink)
USA Distributor profit
$$ (Generally the product is marked up between 50% and 300%)
Factory Representative profit
$ (These folks are invisible to the consumer, yet they make 10% on all
sales)
Local Store or Internet company profit
$$ (Generally a 60% to 100% mark up)
dear
sir we are manufactureing copper products, ALL are hand made &hand embosed,
my price FOB INDIA KOALKATA . bath tub 1200 to1300 usd, sink embosed,120 to
150, usd. planter &flower vases hand craft size 25"inc, 150 usd ,plese
contack me, regards
I receive emails like the one above on a weekly basis from all over the world.
This is what you are spending when you buy most imports. An imported sink that starts out at $120, can easily retail for as much as $1200. Do you want to own a $120 product, but pay $1200 for it, or would you rather pay $2400 for a product valued at $4800? We sell our sinks at half of retail, and our cost to build the sink is just 10% less than you pay. Look how many dollars are spent that have nothing to do with the product cost. You are paying more in profit than you are for the product. Consider this. If the imported product retail price is inexpensive, what is the real value of the sink itself after you take away all the profit dollars?
Rachiele sinks are made here in Central Florida. We have no incoming shipping costs, no distributors, no factory representatives and no internet or retail dealers. You are buying factory-direct. We work on a manufacturers profit margin of 10%. That is standard in the manufacturing industry. When you invest in a Rachiele product, you are getting your money’s worth.
The vast majority of our sinks are custom made to fit your situation and needs. Hence, there is little pricing on our site as the price varies depending on size, shape and finish. Feel free to email or call for pricing.