The Process of ordering a custom copper sink or stainless sink from Rachiele:                                                  

Over 80% of our sinks are Custom made! Even our stocked copper sinks are individually hand finished and unique. Your sink will be distinctively unique - made just for you.

I made a decision many years ago. I could build my company based on volume or based on giving personal service and high quality. We used to sell exclusively through a large dealer network. We were growing too fast. Back in 2008 I decided to stop selling through dealers and chose to keep my company small so I could personally work with everyone ordering a sink. We now sell direct to the public at the same prices we sold to dealers. We limit our business and often decline to do commercial work. Smaller is better... who woulda thunk? I am quite happy with the small size of my company and feel comfortable with my decision. I love working with our customers directly, many of whom become friends that keep in touch over the years. I hope you will consider joining our family of custom sink owners. I look forward to working with you.




Getting an Estimate:

The easiest way to get a feel for pricing is to click on the blue button above. That page has a matrix of most of the common types of sinks we build. Click on the one you are interested in and you will see pricing at the bottom of the page. For custom sinks, the best thing to do is to call me. I can gather all of the appropriate information and give you a firm estimate on the phone and follow that up with a confirmation email. Most of our quotations can be done by phone. 1-800-881-9044 All you need to do is call, explain your situation and we will walk you through the process of arriving at a sink or hood design. Often, we can give you a firm estimate on the first phone call. You may also request a quote via E-mail.


What if I have an existing cut-out and I would like a sink to fit the cut-out?
Give us a rough idea of what the sink looks like and the size. If you can give us a model number and manufacturer of the original sink, that will help. We can generally give you an estimate based on that information. If you have an existing cut-out, we will assist you in the process of making a template. We will need an exact template of the cut-out. We have been doing this for over 10 years and have never had a sink that did not fit perfectly. We can generally fit any shape if the metal we use is copper. Stainless has some difficulties when it comes to certain shapes. We only build square or rectangular sinks in stainless steel due to the tendency for stainless to warp when welded. Most cases, we have ask for you to have the granite cut to a rectangular shape and we can fit a top mount sink. If you would like to see some we did in copper, click here. To see some in stainless, click here.
 

Our order process:
First, we arrive at a price and design - generally by phone. All you do is describe your situation and we can usually pin down a size and shape during the first phone call. You will always speak with me, Dino Rachiele. I will give you a firm price by phone. Once you decide to order, this is when we put together a purchase agreement. We gather all of your information and start the process. Once we have the information we need, we will provide shop drawings for you to review and approve. You will receive a purchase agreement along with detailed drawings by email. We suggest you review our drawings carefully and fax or email your approval. Once we have your approval, your sink goes into production. We take all credit cards except AMEX. A credit card will give you security with regard to your purchase. Generally we produce sinks in 2 to 4 weeks. Hoods can take as long as 6 weeks or so.

If you are considering an apron sink in copper, we can discuss patina/finish options. Our "Fire and Ice" and "Rustic" patinas can be altered considerably. You are the director. You describe what you would like the apron to look like (see  our patinas page). We generally have you pick some photos from that page as a reference. When we get to the point that we are working on the apron patina, we will send you a photo. From that photo, you can direct us. Tell us if you want more or less green, more or less red, more or less movement, etc. We will then send you a photo just prior to a topcoat for your approval. We don't mind doing this over and over. We want you to be thrilled with your sink.

Keep in mind, you have a lifetime transferable warranty, plus a guarantee that states: "If you are not thrilled with the quality of our sink, we will buy it back, pay all shipping costs and send you a check for $100 in consideration of your inconvenience." We have never been asked to do so. No other company offers you nearly the piece of mind.


What if I am only replacing my countertops and want an apron front sink and am using my existing cabinets?
We own the patent on a design that will accommodate just about any situation. No other sink manufacturer can legally produce a sink like this. The apron will be shorter than the bowl and there is a 1 inch gap behind the apron that slips over the face-frame of the cabinet. Please note: Our standard apron sinks do not have this patented channel. It is an option that you must request. These sinks are priced on our sale page.

 
You will need to provide the following information as shown in the left photo in order for us to build a sink to fit your existing cabinetry.
Please click on the two photos below for detailed information.  Click the images for a larger view.

 
How to measure for an apron front sink in existing cabinetry   

 

What are the specifications of your typical sinks? Navigate our site by using the menu on the left of every page on our site. Scroll to the bottom to see the link for specification.

How do I install a Rachiele apron front sink?
If you order our standard apron sink (not the one above which is optional) the installation is quite simple. As a kitchen designer, I designed our apron front sinks to interface with cabinetry in a simple manner.

Click here to see how to prepare a cabinet for a Rachiele apron front sink.


Pricing on our custom copper and stainless steel sinks.
True factory direct pricing: 1/2 of retail - yes, you buy direct from the factory at true wholesale prices!


Our pricing structure changed in January of 2009. Up until that point, we sold our product exclusively through a  luxury dealer network of over 140 dealers throughout the US and Canada. I became frustrated with the quality of the customer service provided by the vast majority of the dealers. They did not sufficiently train their sales staff about the ergonomic advantages of our sinks. Our sinks were sold based on how gorgeous they looked and on the high quality of product and construction. The most important value of a Rachiele sink is the ergonomics; rear corner drains, single bowl sinks, shallower bowls, etc. This message was not getting out to the consumer and we were receiving orders for sinks with designs that I was certain the consumer would not like, such as; center drains, rear center drains, double bowl sinks, and the like. I decided to change my business model and sell direct to the public. That way, we would be assured our customers would be receiving the quality care we feel our customers deserve.
 

That change in policy affected our price structure. We had a price book with suggested retail and dealer net cost. Retail was double the price of dealer net cost. That pricing structure allowed for generous profit margins to the dealers so they could offer exceptional customer service. (Sadly, the exceptional customer service was missing) Our customers were not getting a good value for their hard earned money!

This is a screen shot taken on September 2, 2010. This is an online dealer that also displayed our products in New York. They used to sell our products and have not yet removed them from their site. As you can see, the prices are just about double our current prices. You can click on the image to read the pricing and details.

 

We are now offering our products direct to the public, therefore there is no need for the retail pricing. We are offering our products to you at dealer net cost - 1/2 of retail. When you see a sink offered on our site for $2000, it would have sold for $4000 prior to January 2009.

The money trail... If you are looking at imported sinks, read on...

Imported sink (China, India, Mexico) - the likely money trail

Foreign costs and profit                            $$ (Very little cost of material and labor, but profits are as high as 100%)
Shipping costs to USA                               $ (approximately 5% of the retail price of the sink)
USA Distributor profit                                $$ (Generally the product is marked up between 50% and 300%)
Factory Representative profit                      $ (These folks are invisible to the consumer, yet they make 10% on all sales)
Local Store or Internet company profit        $$ (Generally a 60% to 100% mark up)

IMPORTED PRICES EXPOSED:

The following is an actual email that I received from a copper products manufacturer in India (on Feb 8, 2011).
dear sir we are manufactureing copper products, ALL are hand made &hand embosed, my price FOB INDIA KOALKATA . bath tub 1200 to1300 usd, sink embosed,120 to 150, usd. planter &flower vases hand craft size 25"inc, 150 usd ,plese contack me, regards

I receive emails like the one above on a weekly basis from all over the world.

This is what you are spending when you buy most imports. An imported sink that starts out at $120, can easily retail for as much as $1200. Do you want to own a $120 product, but pay $1200 for it, or would you rather pay $2400 for a product valued at $4800? We sell our sinks at half of retail, and our cost to build the sink is just 10% less than you pay. Look how many dollars are spent that have nothing to do with the product cost. You are paying more in profit than you are for the product. Consider this. If the imported product retail price is inexpensive, what is the real value of the sink itself after you take away all the profit dollars?

Rachiele sinks are made here in Central Florida. We have no incoming shipping costs, no distributors, no factory representatives and no internet or retail dealers. You are buying factory-direct. We work on a manufacturers profit margin of 10%. That is standard in the manufacturing industry. When you invest in a Rachiele product, you are getting your money’s worth.

Order cancellation policy:
Cancellation Before drawings have been done: If you inform us that you wish to cancel your contract before we have done drawings you may do so without penalty.
Cancellation after drawings have been sent: If you inform us that you wish to cancel your contract  after we have completed drawings for your custom sink we will refund all but 10% of the contract total. (We generally spend a great deal of time during this period in producing CAD drawings and other paperwork, as well as allocation of materials)
Cancellation After Sink is in production: Once a sink is in production, we have no option but to retain your payment. That being said, I am not a jerk, so I will work with you to come up with an option that is a win-win. I understand unexpected emergencies come up. I will work with you with compassion and understanding.


 

 

74 West 2nd Street Apopka, Florida 32703 1-800-881-9044 (321-775-5844) Fax: 1-407-386-3434 E-Mail