What I Learned As a Professional Kitchen Designer

Sketch of a Paragon™ dual-tier farm sink.

In a world of cookie-cutter kitchen designs, I found myself disheartened by the impersonal approach prevalent in the industry. Back in the 70's and 80's, most kitchen designers were men who had little to no experience in the art of cooking. It struck me as odd that they were the ones defining how a kitchen should be designed.

Being taught the so-called "proper" way to design kitchens by following rigid rules set by the National Kitchen and Bath Association and schools I attended, I soon felt a growing disconnect. I couldn't help but feel that these standardized designs lacked the heart and soul that a kitchen truly deserved. It bothered me deeply that I was expected to impress customers with unique designs without truly understanding their specific needs and desires.

This realization led me to a pivotal moment of reflection. How could I possibly create a space so intimate and central to a family's life without really getting to know them? So, I started to change my approach. I began asking questions that mattered – about their lifestyle, their cooking habits, their family dynamics, and their dreams for their kitchen. It wasn't just about aesthetics anymore; it was about understanding the essence of each family's unique story. 

In the mid-90s, I finally took the bold step to open my own kitchen remodeling company. But it wasn't enough to simply call myself a designer. I wanted to create a deeper connection with my clients. Knowing how disruptive a kitchen remodel can be, on the day the old kitchen was removed, I would prepare and deliver a home-cooked meal, complete with wine and dessert. It was my way of saying, "Let's break bread together and embark on this journey as friends." 

Believe it or not, that small act of sharing a meal turned everything around for me. It was more than just about food; it was about breaking barriers and forming bonds. My clients didn't just get a new kitchen; they experienced a transformation that touched their lives. The word spread like wildfire, and soon, I found myself with a thriving business – all through word-of-mouth referrals. Each project became a heartfelt endeavor, an artistic expression of my clients' aspirations and dreams.

I came to realize that the essence of kitchen design goes far beyond mere aesthetics; it's about genuinely connecting with people and crafting spaces that serve as the emotional center of their homes.  A well-designed kitchen not only serves its practical purpose but also becomes a haven where memories are made, conversations are held, and meaningful moments are shared.  I can say with utmost pride that I've discovered the real secret to kitchen design – it's not just about making things look good; it's about connecting with people, truly understanding their desires, and creating spaces that become the heart of their homes.